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STORIES

STORIES OF SALONS MAKING IT HAPPEN AND HOW THEY DO IT


Living A Colorful Life: Aveda Ambassadors on Aveda Color

Living A Colorful Life: Aveda Ambassadors on Aveda Color

Whether it is yoga, beauty, food, or fashion, these lifestyle aficionados leave us jaw-dropped in how they live their lives colorfully every day — keeping in tune with mind, body and spirit. This is why we partnered with them — to celebrate living a colorful life and to inspire you. As partners, we treated each […]

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Buying a Business: </br>Converting Booth Renters </br>to Team Members

Buying a Business:
Converting Booth Renters
to Team Members

Karie Bennett, owner of two Atelier Salon locations near San Jose, California, is no stranger to opening salons. She has built out new locations three times in her history as a salon owner, and is very familiar with all the bumps in the road […]

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5 Minutes With Aveda Artist Frank Rizzieri

5 Minutes With Aveda Artist Frank Rizzieri

Aveda Artist Frank Rizzieri joins us as lead artist to create some of the runway ready looks. Along with working fashion week, Frank is the owner of Rizzieri Salons, Spas and Schools in New Jersey and was recently named a “2015 Circle of Excellence Winner” by Philadelphia’s SmartCEO magazine. Get to know more about Frank in this[…]

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Helping Shy Stylists </br>Connect with Clients

Helping Shy Stylists
Connect with Clients

Have you noticed a certain type of stylist who is often avoiding the floor? Stephani Wolfe, a stylist at Breeze Salon and Day Spa (four locations in the Austin, Texas area) always struggled with an important part of her career—talking to clients. A naturally low-key, quiet person, Wolfe found starting conversations with strangers to be awkward [...]

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Lessons Learned: </br>Seasoned Stylists </br>Share Advice for Newbies

Lessons Learned:
Seasoned Stylists
Share Advice for Newbies

When you’re starting out as a new stylist—or in any career—it’s difficult to know what you don’t know. And while you may have gone to a top-notch cosmetology school and learned from the best educators, there are still many things you must learn on the job from your peers, managers and salon owner. We asked [...]

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