How to Recruit the Team You Want
In 2020, industries worldwide were disrupted by the Covid-19 pandemic, forcing business owners to adapt to forced closures and rigid capacity guidelines. Salons were heavily impacted, and owners adapted to keep their businesses afloat. Now, two years later, business is booming, and owners are faced […]
READ MORE »
Small Changes, Big Growth
With a strong focus on client retention and retail, Tonya DeRose, owner of Amity Salon in Clarksville, Tennessee, grew her business during the pandemic with consistency in all areas of her business. Currently, Amity has a 74-percent new guest retention rate (Aveda’s benchmark is 35 percent of guests […]
READ MORE »
A New Way to Pay
When the majority of salons across the country reopened in summer 2020, it was not business as usual. Clients were desperate for appointments, owners faced social distancing and capacity restrictions, and stylists were scared to return to the salon. But owners quickly conquered COVID-related issues, investing in PPE, rearranging or remodeling their businesses to accommodate [...]
READ MORE »
Understanding SEO and How to Leverage It
Your website and online listings are living, breathing digital tools that market your business to potential new guests daily. To maximize your online presence and continuously drive traffic to your salon, understanding how Search Engine Optimization (SEO) works is important. We know SEO can be an overwhelming topic, so we’ve talked with Imaginal Marketing, who [...]
READ MORE »
Serious Business 2022: Upturn
Serious Business 2022 returns to New Orleans this January, with the theme of Upturn, inviting salon owners and salon staff to heal, innovate, and build from their challenges. After close to two years of turmoil and uncertainty, salon owners are finally starting to catch their breath and look towards the future with a renewed sense of hope […]
READ MORE »
