FEATURED ARTICLES
Van Michael’s Top Upsell: Botanical Repair
Any salon guest who has experienced a Botanical Repair treatment with her service will tell you it was a game changer. The bond-building Botanical Repair formula uses plant technology and botanical oils to create softer, smoother hair that’s five times stronger in one professional treatment. Source: Aveda But only 2 to 9 percent […]
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Invati’s Impact: 10 Years of Growth
When Aveda rolled out its Invati Advanced line 10 years ago, the products filled a niche market that has steadily grown: guests with thinning hair and/or hair loss. And with scalp footage currently trending on TikTok, Invati is sure to continue to pique consumers’ interest even more. Guests love Invati for its consistent results and salon […]
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Hero Product Changes the Game
With the launch of botanical repair™, Aveda gave consumers a strengthening hair system that repairs all three layers of hair, instantly improving the look and feel of damaged strands. At Davanti Salons in Denton and Forth Worth, Texas, guests took notice of Botanical Repair immediately, making the line a best seller. “Aveda […]
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How to Degender
Your Salon Menu
In recent years, salon menus have started to look outdated. A woman’s haircut could just as easily be a man’s haircut and vice versa. Pricing is frustrating to clients when they’re paying more just because of their gender, and some clients aren’t comfortable identifying as a specific gender for a haircut at all. Progressive salon [...]
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Emerging From the Pandemic Stronger Than Ever
The past couple of years have presented challenges and roadblocks that salon owners could never have imagined. From shutting down business for weeks (or months) to implementing new safety protocols, owners changed schedules, invested in cleaning equipment, ran new marketing campaigns […]
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