FEATURED ARTICLES
Why Texture Salons are Loving Aveda
Salons specializing in textured hair are exploring Aveda products—and the results have been win-win. Clients are leaving with moisturized, healthy hair and salon owners are seeing their retail revenue numbers climb. Traditionally, textured-hair salons have primarily focused on chemical services. Clients wanted permanently […]
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Aveda’s NEW, No-Compromise Color Line
Aveda’s relaunch of its Full Spectrum PermanentTM Vegan Treatment Hair Color is a marriage of artistry, biotech and green chemistry. And it couldn’t have been achieved without true team effort. “We partnered with Aveda educators and artists from around the world to keep what you love and find out what your guest needs,” says Barbara [...]
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How to Recruit the Team You Want
In 2020, industries worldwide were disrupted by the Covid-19 pandemic, forcing business owners to adapt to forced closures and rigid capacity guidelines. Salons were heavily impacted, and owners adapted to keep their businesses afloat. Now, two years later, business is booming, and owners are faced […]
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Small Changes, Big Growth
With a strong focus on client retention and retail, Tonya DeRose, owner of Amity Salon in Clarksville, Tennessee, grew her business during the pandemic with consistency in all areas of her business. Currently, Amity has a 74-percent new guest retention rate (Aveda’s benchmark is 35 percent of guests […]
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A New Way to Pay
When the majority of salons across the country reopened in summer 2020, it was not business as usual. Clients were desperate for appointments, owners faced social distancing and capacity restrictions, and stylists were scared to return to the salon. But owners quickly conquered COVID-related issues, investing in PPE, rearranging or remodeling their businesses to accommodate [...]
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