Source: Aveda

When Aveda rolled out its Invati Advanced line 10 years ago, the products filled a niche market that has steadily grown: guests with thinning hair and/or hair loss. And with scalp footage currently trending on TikTok, Invati is sure to continue to pique consumers’ interest even more.

Guests love Invati for its consistent results and salon owners love their guests’ loyalty to the line.

The three-step regimen includes Invati Advanced shampoo (light or rich formula), conditioner and scalp revitalizer.

Over the years, Invati has expanded to include a thickening foam for styling, a two-step system for men, a serum for brows and a thickening tonic.

Aveda’s education behind the Invati line has provided salons with consistent messaging to guests with thinning hair, and this fall, Aveda is investing even more into Invati education by adding 500+ influencers to get the word out. 

What does this mean for salons?

These additional 500+ influencers (and their 4.6M+ followers) will drive even more traffic into salons selling Aveda.

Here’s what owners say about the impact the line has already had on their business.

Fan Favorite

Danny Neel, owner of Bijou Salon in Lubbock, Texas, has carried Aveda products for 30 years, and says the Invati line is one of his best sellers. Bijou retails $1,200 in Invati every month, making up 10 percent of total retail sales.

Post pandemic, Neel says guests are paying more attention than ever to their hair.

“People are losing hair from stress, and are concerned and want to stop further loss,” he says. “They are seeing more hair in their brush and want to reverse course.”

And when a guest sits in a chair at Bijou with thinning hair complaints, his or her stylist knows just what to prescribe.

“When you start a conversation about a guest’s hair, they’ll naturally have the opportunity to bring up hair loss concerns,” he says. “They want to feel you’re engaged in the process as well, and recommending Invati does that.”

Source: Neill Instagram

At Color Lush Salon in Dickson, Tennessee, Invati has only been on the shelves for about six months, but already makes up 45 percent of their Aveda sales (their top-selling line out of the three lines they retail).

“It has been successful for us because it addresses a specific goal,” says owner Lesley Miller. “Guests report less hair in their brush between visits after using Invati.”

The Hair Loss Conversation

Both Miller and Neel say product knowledge and education are key when it comes to addressing hair thinning or hair loss issues.

“We have a salon development partner who works on product knowledge and an Aveda ambassador/salon coordinator,” Neel says. “Our relationships with Aveda and Neill drive our education, which equates to retail sales.”

Neel says new products, like the Invati foam, can help get the conversation started.

“We tell clients, ‘I think this would really work for your texture,’ and the conversation naturally opens up from there.”

Miller loves the travel-size Invati regimen for guests who want to try without committing to full-size.

“We know asking a guest to commit to a daily regimen is asking a lot—even if you don’t shampoo every day, the scalp revitalizer has to be applied daily,” she says. “So we tell guests to take home the travel size and then give us feedback. This has worked well for us.”

Like Neel, she relies on education from Aveda to keep her team in the know.

“We’ve had a couple in-salon trainings to get the correct verbiage to use behind the chair,” she says. “And we have laminated consultation cards at every station so we can give guests a prescription for their needs.”

Committed to Results

When the team is committed to helping guests overcome thinning hair issues, retail numbers rise.

At Color Lush, stylists log notes into the salon software with guest feedback.

“Male clients really love it,” Miller says. “But everyone sees at least some small result between visits.”

For Miller, the results are in her bottom line. The salon retails $550 in Invati sales every month.

Curious about what Invati can do for your guests? Click here to learn more.

Source: Aveda