Hero Product Changes the Game
With the launch of botanical repair™, Aveda gave consumers a strengthening hair system that repairs all three layers of hair, instantly improving the look and feel of damaged strands. At Davanti Salons in Denton and Forth Worth, Texas, guests took notice of Botanical Repair immediately, making the line a best seller. “Aveda […]
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Product Passion Grows Stylists’ Paychecks
Think about your best client: the one who prebooks her services, has been loyal for years and always buys retail. Is she purchasing that shampoo just because you use it on her, or because you’re passionate about the product? Stylists who talk about the products they are using throughout the service instill that same passion into their clients. […]
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Emerging From the Pandemic Stronger Than Ever
The past couple of years have presented challenges and roadblocks that salon owners could never have imagined. From shutting down business for weeks (or months) to implementing new safety protocols, owners changed schedules, invested in cleaning equipment, ran new marketing campaigns […]
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Why Texture Salons are Loving Aveda
Salons specializing in textured hair are exploring Aveda products—and the results have been win-win. Clients are leaving with moisturized, healthy hair and salon owners are seeing their retail revenue numbers climb. Traditionally, textured-hair salons have primarily focused on chemical services. Clients wanted permanently […]
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Small Changes, Big Growth
With a strong focus on client retention and retail, Tonya DeRose, owner of Amity Salon in Clarksville, Tennessee, grew her business during the pandemic with consistency in all areas of her business. Currently, Amity has a 74-percent new guest retention rate (Aveda’s benchmark is 35 percent of guests […]
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