Aveda Name Opens Doors with Developer
Three years ago, booth renter Brandon Hamilton was driving between Fayetteville and Springdale, Arkansas, when he saw signs for a new development under construction called Johnson Square. Intrigued, he went home and looked up the project. “I found out they were building a whole community,” Hamilton says. “It’s a neighborhood with 300 single-family homes, 200 multi-family homes […]
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VoMor Boosts Sales, Loyalty, Artistry
Savvy salon owners are always looking for creative ways to bring in new revenue. Whether it’s a marketing push for a hot product or a contest to see who can book the most add-on services, boosting the bottom line is the end goal. VoMor® allows Aveda salon owners to create new revenue in both service and retail by […]
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Holiday Long Haul: Keeping Retail Momentum
For salon owners, the end of summer doesn’t just signify back-to-school haircuts. It’s also the time they start thinking about the busy holiday retail season, ordering extra inventory and creating holiday schedules. Then, through the months of November and December, salons go into high gear with fully booked […]
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Serious Business at 25: Tuning in to Indirect Thinking
When Edwin Neill II and Debra Neill Baker founded Serious Business 25 years ago, it was with the intent to expose, evoke and evolve the thinking of salon owners and managers. Twenty-five years later, that mission remains. “We always stay true to this vision and intention,” says Neill Baker. “And we communicate it every year in a new way that’s compelling and current.” […]
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Van Michael’s Top Upsell: Botanical Repair
Any salon guest who has experienced a Botanical Repair treatment with her service will tell you it was a game changer. The bond-building Botanical Repair formula uses plant technology and botanical oils to create softer, smoother hair that’s five times stronger in one professional treatment. Source: Aveda But only 2 to 9 percent […]
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