Running With Scissors: Why Struggling Professionals Should Be Sprinting to the Hair Industry
As a hair stylist lucky enough to have enjoyed a long run on a makeover show on national television, I am often approached by people with a burning question: “What’s the big secret of beauty?”
READ MORE »
The New Buying Decision: How Clients Choose a Salon or Spa
There was a time when a referral from a trusted friend with great hair or skin was all that was needed to propel a new client through your door. These days, that’s only the first step before the consumer becomes a professional investigator—Googling the salon or spa, analyzing online reviews, and accessing the website and social media pages to decide if you’re a good fit for them.
READ MORE »
The Power of Your Presence: Keeping Stylists Motivated
Neroli Salon and Spa in Milwaukee, WI About a year ago, Susan Haise, owner of Neroli Salon and Spa in Milwaukee, Wisconsin, asked her entire staff to participate in an exercise to define the culture of the salon. During the session, Haise also asked her team why they loved working at Neroli. “Neroli is full [...]
READ MORE »
A Stroke of Genius: How One Owner Uses Painting to Inspire his Stylists
Thom Ciarniello, owner of Casal’s de Spa & Salon locations in Canfield and Howland, Ohio, is one of 5 professors for the Aveda Business College, where there are blueprints for everything a salon owner could ever want to teach, from customer service to cutting techniques to consultations and everything in between.
READ MORE »
HOW TO PUT TOGETHER A PHOTOSHOOT
A photoshoot is a terrific avenue for marketing your salon, exciting your team and channeling your creativity— but it can quickly morph into a many-headed beast if not handled efficiently. Once you have a concept, follow these steps to planning and executing a photoshoot so that at the end of it all, you’re left with killer images, not a killer headache.
READ MORE »
