Profitability and Growth for Multiple Locations with Van Council
When Van Council opened his first Van Michael salon 37 years ago with his brother and partner, Michael, he had no intention of owning multiple locations. And he certainly didn’t envision 42 licensed Van Michael salons in Tokyo or a location in Miami.
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2 Days to a More Inspired (and Trendy) Team
Lux Salon owners Wade Zylstra and James Cook are big fans of Serious Business. Every year they leave the event inspired by motivating speakers stimulating conversations.
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How to Grow Referrals
The best referral program we’ve seen—generates 16-50 new clients a month. Word of mouth is a tried-and-true method for gaining customers in any business. So it’s no surprise that the #1 most successful marketing practice for salons and spas is a program that drives word of mouth — the “25/20 Referral Program.” This is an [...]
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The Pros and Cons of Payroll Methods
How to set up payroll— it’s a highly debated topic amongst salon owners, and it’s often the #1 area where we see owners make mistakes that can put them out of business. Smart payroll choices are crucial— not just for growth, but for survival. There are primarily 2 models: salary or commission-based. Based on our [...]
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Create a Culture, Before Your Team Does it for You
Culture—it’s a hot topic in the salon. It’s not a tangible thing like a business plan or software program, but it may be even more important. It’s what attracts new clients and stylists to your salon, and it’s what sets you apart from your competitors.
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