Winning the Salon Today 200,
Year After Year
In January 2017, Salon Today magazine will publish its 20th annual Salon Today 200 issue. This elite list of fast-growing, innovative, forward-thinking salons makes up the cream of the crop in the beauty industry. Getting on the list is tough—salons must go through a lengthy application process, which includes answering multiple essay questions in a variety of categories, and providing documentation of growth, if they choose to enter that category.
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How Color Captured 173 New Guests
When Aveda distributor Neill Corporation launched their recent color campaign in the Dallas-Fort Worth area, they targeted four salon groups to execute the promotion and give their summer business a boost. Three of the salon groups were in Dallas, and Lemongrass Salon Spa represented Fort Worth with four locations in the area. The promotion focused [...]
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The Pursuit of Passion: Make it Reality
MAHAFFEY THEATER • ST. PETERSBURG • 9.11 + 9.12 • SUNDAY 10AM-5PM / MONDAY 9AM-3PM You never know when inspiration is going to strike. When Tom Petrillo, principal at The Salon People travelled to present at a salon summit, he didn’t know a casual conversation there would lead to the creation of a major event. “I [...]
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From Booth Renter to Owner
When Charlie Martin started his career as a stylist almost 10 years ago, he worked for an Aveda salon before eventually leaving to work in a rental salon, with the dream of eventually becoming an independent salon owner.
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Fast-Paced Growth in a Small Southern Salon
The population of Hartselle, Alabama, is only about 15,000 people. Birmingham is an hour away and the next largest town is a half-hour drive. But size didn’t stop Hartselle native, Kayla Byford, from opening her salon right in her home town.
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