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STORIES

STORIES OF SALONS MAKING IT HAPPEN AND HOW THEY DO IT


Eye on the Prize: Winning at the Referral Game

Eye on the Prize: Winning at the Referral Game

When Sherrie Fernandez-Vila, a senior stylist at Green Apple Salon in Houston, Texas, heard her salon was going to be part of Neill Corporation’s summer referral contest, she had one immediate thought: “I’m going to win this.” And she did. A naturally competitive person, Fernandez-Vila, who has been a stylist for five-and-a-half years, believes if you set your intention, you can do anything you want.

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NY Fashion Week:</br> a Goal Gets Real

NY Fashion Week:
a Goal Gets Real

Vivian Yeh, owner of three Josephine’s Day Spas in the Houston area, has always loved makeup and how it can transform her clients’ faces. She has taken many of Aveda’s makeup classes, and recently decided to complete the course for runway makeup. “I had a personal goal to get out of my comfort zone and represent the salon in an artistic way,” Yeh says. “I had already completed Aveda’s makeup foundation classes, so I was eligible to take the runway class with Global Makeup Director Janell Geason.”

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Launching a Product </br>the Right Way

Launching a Product
the Right Way

Complimentary Tulasāra treatment photo courtesy of Pure Aveda Salonspa When Aveda rolled out its new skin care line Tulasāra in August, Pure Aveda Salonspa owners Michele and Ric Wilson used the launch as an opportunity to revamp their spa menu and how they talk about skin care in the salon and spa. With the help [...]

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Where There’s a Will, </br>There’s Growth

Where There’s a Will,
There’s Growth

“Will” is a powerful word. With will, you have the strength to do anything. Without it, you’re a lot of talk and no action. This year’s Serious Business theme, “Will You?” challenges attendees to dare to find the will to follow through. We chatted with Debra Neill Baker, principal at Neill Corporation and Carol Augusto, executive producer of Serious Business, to learn more about the event, which takes place January 15-16, 2017 in New Orleans.

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A New Grooming Destination Designed </br>for Men

A New Grooming Destination Designed
for Men

When it comes to beauty habits, men and women differ dramatically. Which is why Aveda recently launched the new Aveda Men Shop, both within existing salons and as freestanding destinations.

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