Want to Rock Your Retail Sales? Get Hands-on.
Last year, Gramercy Salon owner Kristin Nelson was in hot pursuit of a goal. She achieved it at the end of 2016 when she doubled her retail numbers over the previous year.
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How-To: Create Images to be a Social Media Standout
When photographer Wes Kroninger was hired by Lux Salon Director of R&D, Wade Zylstra, to speak at the Fullerton, California-based salon’s retreat in August, it wasn’t to talk about hair. Kroninger, an Ohio-based photographer and photo industry educator, was hired by Zylstra to take staff photos for the website. When he learned of the retreat, he thought he had something else to offer in addition to the photo shoot.
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Priority Men: 3 Tips for Opening a Barber Shop
When the Neill Corporation decided to expand upon their nine Paris Parker locations in the Baton Rouge and New Orleans areas, the expansion didn’t follow a traditional path. Instead of opening more Paris Parker Salons, they decided to tap into a new market—men.
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Plan Your Retirement while Rewarding Loyal Stylists
With all that goes into owning a salon, it’s easy to get stuck in the daily responsibilities and ignore the future, but sooner or later, even the most successful salon owner needs an exit strategy.
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How to be on the Cutting Edge and Increase Retail
William Edge, owner of seven William Edge Salons, says the first mistake many owners and stylists make is thinking retail is separate from service: “Retailing too often happens at the very end of the service, once the cape is off and the client is done.”
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