Social Stars
With social media brimful of beautiful work created by Aveda Artists, we decided to celebrate this artistry and passion with the #AvedaArtist Instagram Challenge. The Challenge, which kicked off last fall, invites Aveda Artists to upload original images showcasing their artistry to Instagram and use unique hashtags coinciding with a monthly theme.
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10 Big Ideas for Salon Success from Serious Business 2017
The theme of Serious Business 2017 was “Will You?” Mainstage speakers and break-out presenters explored the topic of “will” in many forms: the will to succeed, how will changes over time, the will to practice, and how passion affects will, to name a few. “Why do some thrive and others struggle?” Debra Neill asked a Serious Business audience full of salon owners and stylists. “We all have the same information—it’s all about will and execution.”
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The Price of Independence: Truth About Booth Rentals
Frustrated with lack of flexibility in their schedules and a desire to make more money, many stylists leave traditional salon settings and turn to a career as an independent contractor, both as a solution to their challenges in the salon and as a stepping stone to becoming an owner.
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Social Studies: 3 Ways to Win at Salon Social Media Marketing
“Social media has completely disrupted our industry,” Gerard Scarpaci, founder of Hairbrained, recently told attendees of the SalonBiz PowerUp conference at Serious Business in January. “It has changed the normal flow of things and flipped the way we become successful—and the quicker you are able to adapt, the quicker you are able to benefit from it.” But Scarpaci warns that the riskiest move to make is not doing anything at all.
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Inside the Aveda Aroma Lab #SmellsLikeAveda
Aveda Composition™ Oils each have their own unique Aveda aroma. You notice it whenever you walk into an Aveda salon, spa or Experience Center: That “Aveda smell.” It’s one of the things you tell us you love most—and that sets us apart from other beauty brands. What you’re actually smelling when you’re smelling Aveda is [...]
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