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STORIES

STORIES OF SALONS MAKING IT HAPPEN AND HOW THEY DO IT


Minimize Stylist Turnover to Maximize Salon Profit

Minimize Stylist Turnover to Maximize Salon Profit

As any salon owner can attest, hiring never stops. Just when you think all the pieces are in place, your star stylist announces she’s pregnant and going to stay home after the baby is born. Or your favorite manager moves out of state.

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Up-Close: Ricardo Dinis

Up-Close: Ricardo Dinis

Growing up, Ricardo Dinis, Aveda Global Artistic Director for Haircutting, was a self-described creative: He counts ‘drama geek,’ creative writer and musician as several of his youthful pursuits. But when it came time to decide on a career, he was decidedly indecisive.

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Beauty and the Political Beast: How to Get Involved in Salon Legislation

Beauty and the Political Beast: How to Get Involved in Salon Legislation

Holly Vaught, corporate education director for K. Charles & Co. salons in the San Antonio, Texas area, decided to get involved in politics in 2006 when her company opened two Aveda Institutes (one in San Antonio and one in Corpus Christi).

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Retailing in the Treatment Room: The Secret Ingredient

Retailing in the Treatment Room: The Secret Ingredient

The nature of esthetics makes retail sales more challenging. Most services are performed in quiet treatment rooms and meant to be soothing with little conversation. In order to introduce retail, you must figure out how to get the retail sales conversation started.

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3 Reasons Why Your Salon Or Spa Should Offer Online Booking

3 Reasons Why Your Salon Or Spa Should Offer Online Booking

The top three reasons describing why EVERY salon owner should offer online booking capability to their clients.

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