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STORIES

STORIES OF SALONS MAKING IT HAPPEN AND HOW THEY DO IT


Add-ons Add Up to $40K in 3 Months

Add-ons Add Up to $40K in 3 Months

Lisa Cochran, owner of The Studio/Studio R3 When Lisa Cochran, owner of The Studio in Hattiesburg, and Studio R3 in Laurel, Mississippi, found her team falling into a rut when it came to delivering Aveda rituals to clients, she decided it was time for a change. “We found we were getting too good at doing [...]

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Know Your Numbers: How Much Are You Really Growing?

Know Your Numbers: How Much Are You Really Growing?

Source: Aveda Flickr In her first five years of owning Trixies Salon in Des Moines, Iowa, owner Tricia Rivas counted herself lucky when the salon was in the black and she could pay her bills, staff and a few credit cards. But she forgot to pay one person—herself. Owner, Tricia Revas (Source) “I was so [...]

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Are Your Service Prices Slowing You Down?

Are Your Service Prices Slowing You Down?

Source: Aveda Flickr The saying, “Price is what you pay. Value is was it worth it?” highlights one of the single most important concepts in how quickly your salon gets busy—and stays busy as you grow. Your entry-level service price point may be one of the most important numbers in your business. When it comes [...]

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How to Practice Happiness

How to Practice Happiness

When life sends us turbulence, we tend to search for happiness, but Neil Pasricha believes what we should be doing is practicing happiness. As a best-selling author, public speaker and the founder of the Institute of Global Happiness, Pasricha tries to guide corporations and their people toward happiness. His TED Talk has been ranked as [...]

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Retail Success Through Front Desk Education

Retail Success Through Front Desk Education

In August 2019, Lavender Square Salon in Southlake, Texas, brought in $23,200 in retail revenue—with just seven stylists. The salon had a similar month in June, bringing in $22,500 in retail, and they’ve been averaging $21k in retail per month since owners Zaheer Mohammed and Sarah Sibley took over the salon in August 2018. The secret to their retail success? Their guest care team.

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