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STORIES

STORIES OF SALONS MAKING IT HAPPEN AND HOW THEY DO IT


Vibrants: Salons Add to Palette and Profitability

Vibrants: Salons Add to Palette and Profitability

Salons now have a bolder, natural and vegan option in their color lineup with Full Spectrum Vibrants™ (“Vibrants”), a line of 11 super bold, semi-permanent shades (nine intense colors plus clear and charcoal). Damage-free, this color is 95 percent naturally derived*, conditions, and provides radiant shine, leaving clients’ hair in better shape than ever.

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Guests and Hair Loss: Are You Providing the Services They Need?

Guests and Hair Loss: Are You Providing the Services They Need?

When a client sits in your chair and announces she will be losing her hair when she goes through chemotherapy, or that her hair is thinning to the point of baldness due to a medical condition, do you know how to help her? And do you know what her options are?

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Grow Your Instagram, Grow Your Business

Grow Your Instagram, Grow Your Business

From the time she was able to save up enough money to get her own hair professionally colored, Sara Pestella has been laser-focused on one shade: blonde. Or should we say multiple shades? Even before she was a stylist, Pestella knew golden from platinum and every shade in between. “I saved up to get my hair done once or twice a year in high school, and I knew what I wanted from flipping through magazines,” she says. “I understood I didn’t want to see a line of demarcation before I even knew what that was.”

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Insider Tips for a Winning Salon Today 200 Application

Insider Tips for a Winning Salon Today 200 Application

Intimidated by the thought of entering Salon Today magazine’s elite Salon Today 200 competition? Not sure if your salon has what it takes to compete against hundreds of top-performing salons across the country? Salon Today Editor Stacey Soble is here to put your fears to rest. We asked her for the inside scoop on how to get on the prestigious ST 200 list and she delivered the goods—and then some.

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Not Your Ordinary Hair Show

Not Your Ordinary Hair Show

When Tatum Neill created Elevate Hair, his goal was simple. He wanted to bring a community of hairdressers together for inspiration, music, performance and education. In the past year, he has achieved that with local Elevate shows across the country.

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