RECENT ARTICLES
Beyond Technical: Aveda Education is Big Picture
Addressing salon culture is a priority for successful salons, paying off in dividends for those who understand its importance. Because of the impact a strong culture can have on a salon, Aveda has created educational opportunities– above and beyond technical education– for its salon network. Salon owners who take advantage of these classes […]
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Holiday Planning Pays Off
As summer fades away, salon owners begin having visions of scented candles and holiday gift baskets dancing in their heads. Everyone knows it’s the busiest time of the year in salons, but are you maximizing profits during this season or simply getting through it? We talked to two owners and managers who’ve mastered the art of preparing […]
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Invati’s Impact: 10 Years of Growth
When Aveda rolled out its Invati Advanced line 10 years ago, the products filled a niche market that has steadily grown: guests with thinning hair and/or hair loss. And with scalp footage currently trending on TikTok, Invati is sure to continue to pique consumers’ interest even more. Guests love Invati for its consistent results and salon […]
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Stronger Skills from Students
The growth of your salon begins in beauty schools. The skills new stylists are equipped with directly affect the quality of your salon and success of your team. Candidates who come to you unprepared or lacking skills result in you spending more time and money on advanced education, an investment that may or may not [...]
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The Evolution of a Business Model
When COVID-19 shut down salons in 2020, nobody knew just how long the shock waves from the shutdown would reverberate. Now, more than two years later, the dust has settled, and salon owners find themselves navigating a new world. Clients who work from home can come into the salon anytime. Stylists who […]
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