RECENT ARTICLES
NY Fashion Week: a Goal Gets Real
Vivian Yeh, owner of three Josephine’s Day Spas in the Houston area, has always loved makeup and how it can transform her clients’ faces. She has taken many of Aveda’s makeup classes, and recently decided to complete the course for runway makeup. “I had a personal goal to get out of my comfort zone and represent the salon in an artistic way,” Yeh says. “I had already completed Aveda’s makeup foundation classes, so I was eligible to take the runway class with Global Makeup Director Janell Geason.”
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Launching a Product the Right Way
Complimentary Tulasāra treatment photo courtesy of Pure Aveda Salonspa When Aveda rolled out its new skin care line Tulasāra in August, Pure Aveda Salonspa owners Michele and Ric Wilson used the launch as an opportunity to revamp their spa menu and how they talk about skin care in the salon and spa. With the help [...]
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Where There’s a Will, There’s Growth
“Will” is a powerful word. With will, you have the strength to do anything. Without it, you’re a lot of talk and no action. This year’s Serious Business theme, “Will You?” challenges attendees to dare to find the will to follow through. We chatted with Debra Neill Baker, principal at Neill Corporation and Carol Augusto, executive producer of Serious Business, to learn more about the event, which takes place January 15-16, 2017 in New Orleans.
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A New Grooming Destination Designed for Men
When it comes to beauty habits, men and women differ dramatically. Which is why Aveda recently launched the new Aveda Men Shop, both within existing salons and as freestanding destinations.
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Winning the Salon Today 200,
Year After Year
In January 2017, Salon Today magazine will publish its 20th annual Salon Today 200 issue. This elite list of fast-growing, innovative, forward-thinking salons makes up the cream of the crop in the beauty industry. Getting on the list is tough—salons must go through a lengthy application process, which includes answering multiple essay questions in a variety of categories, and providing documentation of growth, if they choose to enter that category.
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