Why Your Team Needs Financial Literacy
Ask a stylist what first attracted them to the salon industry, and they’ll most likely tell you it was working in a creative profession or the wide variety of people they meet on the job — maybe even their passion for all things beauty. Stylists aren’t going to tell you they are in it for the money. And many don’t even view […]
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How to Recruit the Team You Want
In 2020, industries worldwide were disrupted by the Covid-19 pandemic, forcing business owners to adapt to forced closures and rigid capacity guidelines. Salons were heavily impacted, and owners adapted to keep their businesses afloat. Now, two years later, business is booming, and owners are faced […]
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Small Changes, Big Growth
With a strong focus on client retention and retail, Tonya DeRose, owner of Amity Salon in Clarksville, Tennessee, grew her business during the pandemic with consistency in all areas of her business. Currently, Amity has a 74-percent new guest retention rate (Aveda’s benchmark is 35 percent of guests […]
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A New Way to Pay
When the majority of salons across the country reopened in summer 2020, it was not business as usual. Clients were desperate for appointments, owners faced social distancing and capacity restrictions, and stylists were scared to return to the salon. But owners quickly conquered COVID-related issues, investing in PPE, rearranging or remodeling their businesses to accommodate [...]
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Don’t Burn Bridges: When Rehiring Works
Any seasoned salon owner knows the secret to hiring and retaining good stylists is to hire for character, not just skill. “I’m also looking for open-mindedness,” says Tim Belcher, owner of two Whole Aveda salon locations in the Tampa area. “When a candidate in an interview asks me about commission first, that’s a red flag […]
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