MARKETING
Priority Men: 3 Tips for Opening a Barber Shop
When the Neill Corporation decided to expand upon their nine Paris Parker locations in the Baton Rouge and New Orleans areas, the expansion didn’t follow a traditional path. Instead of opening more Paris Parker Salons, they decided to tap into a new market—men.
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Eye on the Prize: Winning at the Referral Game
When Sherrie Fernandez-Vila, a senior stylist at Green Apple Salon in Houston, Texas, heard her salon was going to be part of Neill Corporation’s summer referral contest, she had one immediate thought: “I’m going to win this.” And she did. A naturally competitive person, Fernandez-Vila, who has been a stylist for five-and-a-half years, believes if you set your intention, you can do anything you want.
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How Color Captured 173 New Guests
When Aveda distributor Neill Corporation launched their recent color campaign in the Dallas-Fort Worth area, they targeted four salon groups to execute the promotion and give their summer business a boost. Three of the salon groups were in Dallas, and Lemongrass Salon Spa represented Fort Worth with four locations in the area. The promotion focused [...]
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Keeping Clients Coming Back
Every salon professional knows there are many routes to bringing new guests into the salon—including referrals, local marketing, and active social media accounts. But once you’ve brought in new guests, retaining them isn’t as black and white. While men are known to be loyal guests, women are more likely to leave for a variety of reasons—they got bored with their stylist, they weren’t happy with a service, they tried a new salon a friend recommended—the list goes on.
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How One Stylist Tripled Referrals
When Joey Wesolowski of Pyure salon in Boynton Beach, Florida entered a referral contest through The Salon People, Pyure’s distributor, he didn’t realize his own potential. The contest, which involved 50 of The Salon People’s top salons, encouraged stylists to get the most referrals possible in the last quarter of 2015. At the end of the contest, […]
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