MARKETING
3 Reasons Why Your Salon Or Spa Should Offer Online Booking
The top three reasons describing why EVERY salon owner should offer online booking capability to their clients.
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Social Stars
With social media brimful of beautiful work created by Aveda Artists, we decided to celebrate this artistry and passion with the #AvedaArtist Instagram Challenge. The Challenge, which kicked off last fall, invites Aveda Artists to upload original images showcasing their artistry to Instagram and use unique hashtags coinciding with a monthly theme.
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10 Big Ideas for Salon Success from Serious Business 2017
The theme of Serious Business 2017 was “Will You?” Mainstage speakers and break-out presenters explored the topic of “will” in many forms: the will to succeed, how will changes over time, the will to practice, and how passion affects will, to name a few. “Why do some thrive and others struggle?” Debra Neill asked a Serious Business audience full of salon owners and stylists. “We all have the same information—it’s all about will and execution.”
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Social Studies: 3 Ways to Win at Salon Social Media Marketing
“Social media has completely disrupted our industry,” Gerard Scarpaci, founder of Hairbrained, recently told attendees of the SalonBiz PowerUp conference at Serious Business in January. “It has changed the normal flow of things and flipped the way we become successful—and the quicker you are able to adapt, the quicker you are able to benefit from it.” But Scarpaci warns that the riskiest move to make is not doing anything at all.
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How-To: Create Images to be a Social Media Standout
When photographer Wes Kroninger was hired by Lux Salon Director of R&D, Wade Zylstra, to speak at the Fullerton, California-based salon’s retreat in August, it wasn’t to talk about hair. Kroninger, an Ohio-based photographer and photo industry educator, was hired by Zylstra to take staff photos for the website. When he learned of the retreat, he thought he had something else to offer in addition to the photo shoot.
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