MARKETING
Headquarters cuts to the future of local business
What started with an entrepreneurial streak from a family business led William Dickey to recently open his new hair salon—on wheels. Headquarters is ready to showcase a different kind of business in the food truck lot. Headquarters offers haircuts, dry cut, bang trim and shampoo style that caters to customers of all sorts who need a unique experience in and out of the salon.
READ MORE »
Words Can Cost or Make You Money
Did you know during the average client’s visit, they have one interaction with their stylist, and four interactions with the front desk? From the initial phone call to the salon, all the way to checkout, the front desk staff is continually engaged with clients. Lance Courtney, international business trainer and certified dream coach, says this is why your front desk needs purposeful training to give them the confidence to become one of your salon’s main profit centers.
READ MORE »
Outperforming Online: Why Salons Should Win at Retail
Attendees of Serious Business come to New Orleans every year for inspiration, motivation, and most of all—practical advice. This year’s event in January did not disappoint, but perhaps the hottest topic of all was retail. In an ever-changing retail landscape, Bob Phibbs, CEO of The Retail Doctor, reassured owners and stylists that they still have the advantage over online retail outlets, and how to maximize it.
READ MORE »
Insta-Gratification
Photo Source: David Anders Palmira (Instagram) Social media influencers are making their mark on the beauty world, one photo at a time. Masters of multi-tasking, these savvy stylists are setting trends, seeing clients and promoting products all in one seemingly effortless Instagram post. But effortless, it isn’t. Behind the scenes, these influencers are educating and […]
READ MORE »
Remember When Salons Used to Have Front Desks?
Photo Source: 20 Volume Salon and Spa All other photos sourced from: SalonBiz Software Introducing the Pocket Salon App Not too long ago, when you were taking a flight, you had to get to the airport early and wait in long lines, just to check in. Today, almost everyone checks in online. It’s just easier. […]
READ MORE »
