MARKETING
Stylist Adds $25K, Books Out Salon
In 2016, John Souza, manager of M Salon Experience at the Loop in Kissimmee, Florida, increased his revenue behind the chair by $25,000 by participating in a referral contest.
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Taking a Salon from Bust to Booming
Three years ago, Van Ness was living in suburban Chicago with her husband and young daughter working as a part-time stylist and educator for Mario Tricoci. But that all changed the day Van Ness found herself browsing Biz, Buy, Sell, and found a deal she just couldn’t pass up—a salon for sale.
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Shine On: Boost Your Bottom Line with Demi+ Shine Services
Ever since Aveda launched its new Demi+ color line, stylists have enthusiastically embraced the versatility, rich tones and unmatchable shine of the demi shades. Clients are enjoying faster services with better results and salon owners are finding new streams of revenue through the new line.
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Misunderstood: Busting the Millennial Myth
It’s time for you to shift your thinking about millennials. The millennial generation has endured more than its fair share of criticism, particularly in the workplace. But this blanket generalization of millennials is just that—a generalization.
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Road Trip Delivers the Culture They Crave
Millennials are expected to have 2x as many jobs in their lifetimes as previous generations. Owners have been sensing this shift for a while, and we have to be prepared for this rapidly changing environment. Yet many owners have a lot of fear around turnover.
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