MARKETING
5 Ways To Ramp Up Your Retail Sales
Cheryl, Owner and Master Stylist of Rumors Salon & Spa in Indiana Aveda coming out with new and exciting products and collections in 2020 is a perfect time to reevaluate your retail sales promotions. The five ideas below have proven successful and inspirational to the stylists at these salons—and that inspiration turned to spikes [...]
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Three Hot Ideas To Revive Your Salon Business
Out-of-the-box ideas that really worked from 3 successful salon owners.
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10 Growth Tips from Salon Today’s 200
With a new year comes resolutions for growth and improvement. This year, resolve to try small things for big impact. For inspiration, we asked some of the 2019 Salon Today 200 honorees to share ideas that help them increase profit, streamline systems and keep their businesses fresh and relevant.
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A Man’s World: Five Tips for Building Your Men’s Business
As a salon owner or busy stylist, it’s easy to focus in on your high-ticket clients: women. Their haircuts are more expensive, they come in regularly for color and they need lots of products to maintain their look. But don’t discount your men as a profitable clientele. While their haircuts may be lower priced, they [...]
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Vibrants: Salons Add to Palette and Profitability
Salons now have a bolder, natural and vegan option in their color lineup with Full Spectrum Vibrants™ (“Vibrants”), a line of 11 super bold, semi-permanent shades (nine intense colors plus clear and charcoal). Damage-free, this color is 95 percent naturally derived*, conditions, and provides radiant shine, leaving clients’ hair in better shape than ever.
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