MARKETING
Tatum Neill and Andi Eaton: 5 Hot-Tips to Attract Guests on Instagram
Today it’s no secret that Instagram is a powerful tool in marketing your brand and attracting potential customers. The number of people using Instagram only continues to grow, with approximately 37% of Americans actively engaging with the platform according to a 2019 Pew Research study. With so much information telling you how to market yourself, [...]
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5 Consumer Trends to Watch from Barbara De Laere
COVID-19 changed the world dramatically in 2020, and small business owners everywhere bore the financial fallout from the pandemic. Salon owners found themselves with just a few days to shut down their businesses indefinitely. Some closed for weeks, others for months, and some California salons are were still closed as of January. But owners persevered, [...]
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Barbara De Laere on Aveda’s Vision for the Future
Source: Instagram In these last few tumultuous months, Aveda stylists, owners and educators stepped up with strength and resilience. Barbara De Laere, Global Brand President, Aveda, recently addressed the Aveda network, acknowledging their tremendous leadership and providing guidance for the rest of 2020 and into the new year. “You have always been a crucial part [...]
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Expand Your Business with Extensions
The idea of adding extensions to your service menu can be overwhelming. Training staff, adding inventory, marketing to guests—it’s a lot of work for a niche clientele. But according to Tim Belcher, owner of three Whole Salon and Spa locations in Tampa, Florida, the clientele may not be as niche as you think. […]
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From A Struggling Salon To The Hottest Spot In Town
Kez and Gareth Broad became the owners of Noggins Salon in Ridgeland, Mississippi, in a rather unusual way. The salon has been open since 2004, but was sold by its original owner a few years ago to an investor. This investor decided to let his preacher’s daughter, who had just graduated beauty school, run the [...]
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