MARKETING
Aveda Name Opens Doors with Developer
Three years ago, booth renter Brandon Hamilton was driving between Fayetteville and Springdale, Arkansas, when he saw signs for a new development under construction called Johnson Square. Intrigued, he went home and looked up the project. “I found out they were building a whole community,” Hamilton says. “It’s a neighborhood with 300 single-family homes, 200 multi-family homes […]
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Holiday Long Haul: Keeping Retail Momentum
For salon owners, the end of summer doesn’t just signify back-to-school haircuts. It’s also the time they start thinking about the busy holiday retail season, ordering extra inventory and creating holiday schedules. Then, through the months of November and December, salons go into high gear with fully booked […]
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Serious Business at 25: Tuning in to Indirect Thinking
When Edwin Neill II and Debra Neill Baker founded Serious Business 25 years ago, it was with the intent to expose, evoke and evolve the thinking of salon owners and managers. Twenty-five years later, that mission remains. “We always stay true to this vision and intention,” says Neill Baker. “And we communicate it every year in a new way that’s compelling and current.” […]
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Holiday Planning Pays Off
As summer fades away, salon owners begin having visions of scented candles and holiday gift baskets dancing in their heads. Everyone knows it’s the busiest time of the year in salons, but are you maximizing profits during this season or simply getting through it? We talked to two owners and managers who’ve mastered the art of preparing […]
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Hero Product Changes the Game
With the launch of botanical repair™, Aveda gave consumers a strengthening hair system that repairs all three layers of hair, instantly improving the look and feel of damaged strands. At Davanti Salons in Denton and Forth Worth, Texas, guests took notice of Botanical Repair immediately, making the line a best seller. “Aveda […]
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