MARKETING
A Passion for Products
Photo courtesy of Instagram @avedacanada At the three Jon Alan Salons in the Nashville, Tennessee, area, owner Jon Snetman is constantly reminding her stylists of the most important aspect of their jobs: shiny, healthy, beautiful hair. “We’re very passionate about helping people have shiny hair,” says Snetman. “Personally, I’m a nut about healthy hair and [...]
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What’s in a Name?
Ever wondered how salons get their names? How does an owner decide whether or not to name the salon after him or herself? Are there certain names to steer clear of? We talked to seven owners to get the skinny on how they came up with their salons’ names. Read on for their unique stories [...]
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Boosting Retail Sales with a Life Stylist
Lavish salon owner Kristi Brehm is serious about retail. The Webster, Texas-based owner even went so far as to completely remove her front desk in order to get her staff out on the floor, greeting clients and assisting them with retail (read more details on the table that replaced her salon front desk). She makes sure [...]
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Creating Accountability With Your Referral Program
Sandy Gallardo has been in the beauty business for 20 plus years. During that time she has seen many fads and trends come and go at Free Spirit Salon, her Alpharetta, Georgia-based business. But there are a few that have stayed—and thrived. “Years ago, I used to be happy if we made 10 percent in [...]
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Picture Perfect: Engaging Your Team With In-Salon Photoshoots
About four years ago, St. Petersburg, Florida, salon owner Joe Connell decided to take a chance on something he had never tried before—a formal photo shoot with his staff. He had played around a bit with amateur shoots at his J.Con Salon Spa, but hadn’t really delved into the creative world of professional photo sessions. [...]
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