MARKETING
Passion Project: Blo’s Innovative Website Breaks New Ground
Blo owner Bryan Nunes has never been one to rest on his laurels. Over the years, the Raleigh, North Carolina-based owner has won a Global Salon Business Award, been honored in multiple categories in the Salon Today Top 200 and just recently won the 2014 NAHA Salon MBA Award.
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Social Media: Are You Keeping Up?
Terry McKee, co-owner (with James Amato) of Nuovo salons in Sarasota, Florida, remembers a time when he did not allow his staff to carry smart phones and tablets on the floor when they were seeing clients. Times have changed though, and so has McKee’s outlook on technology—especially social media.
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Social Media’s New Role
When asked to list various positions in the salon, a typical owner may rattle off titles like “manager,” “color director,” “product educator,” or “spa director.” Now there’s a new title in town—digital director.
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