Want to Rock Your Retail Sales? Get Hands-on.
Last year, Gramercy Salon owner Kristin Nelson was in hot pursuit of a goal. She achieved it at the end of 2016 when she doubled her retail numbers over the previous year.
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How-To: Create Images to be a Social Media Standout
When photographer Wes Kroninger was hired by Lux Salon Director of R&D, Wade Zylstra, to speak at the Fullerton, California-based salon’s retreat in August, it wasn’t to talk about hair. Kroninger, an Ohio-based photographer and photo industry educator, was hired by Zylstra to take staff photos for the website. When he learned of the retreat, he thought he had something else to offer in addition to the photo shoot.
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How to be on the Cutting Edge and Increase Retail
William Edge, owner of seven William Edge Salons, says the first mistake many owners and stylists make is thinking retail is separate from service: “Retailing too often happens at the very end of the service, once the cape is off and the client is done.”
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Launching a Product the Right Way
Complimentary Tulasāra treatment photo courtesy of Pure Aveda Salonspa When Aveda rolled out its new skin care line Tulasāra in August, Pure Aveda Salonspa owners Michele and Ric Wilson used the launch as an opportunity to revamp their spa menu and how they talk about skin care in the salon and spa. With the help [...]
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Fast-Paced Growth in a Small Southern Salon
The population of Hartselle, Alabama, is only about 15,000 people. Birmingham is an hour away and the next largest town is a half-hour drive. But size didn’t stop Hartselle native, Kayla Byford, from opening her salon right in her home town.
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