Motivating Stylists with a Bonus System
Leaf Aveda Salon Spa owner Lori Sohu has been a stylist for 25 years. And for the past six years, she has owned her Brooksfield, Florida-based salon. As an owner, growth in her business is a prime focus. So she tapped into her knowledge of stylists to develop a system of bonus levels for her employees. “I need to keep everyone motivated, excited and hitting their benchmarks,” Sohu says. “That’s why I created this.”
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Front Desk-Less Future
The John Robert’s Spa, with four locations in the Cleveland area, is well known for its outstanding customer service. Owner John DiJulius regularly speaks to organizations in and out of the beauty industry about taking service to the next level to create loyal guests who receive an outstanding experience every time.
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Is a Call Center Right for You?
Whether you’re calling your favorite restaurant, the doctor’s office, or the salon, being put on hold is not the ideal way to make your appointment or start a relationship with a new business. Business owners are well aware of the pitfalls of having their clients waiting too long to speak to a customer service representative and pursue many different avenues to combat the problem.
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Picture-Perfect Consultations
Every good stylist knows a thorough consultation requires good listening skills, the ability to ask the right questions and a complete understanding of what the client wants. And at Van Michael salons, it also involves a whole portfolio of photos. Since the salon’s inception 32 years ago, owner Van Council has used images to conduct his consultations and he insists his stylists do the same.
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Keeping Clients Coming Back
Every salon professional knows there are many routes to bringing new guests into the salon—including referrals, local marketing, and active social media accounts. But once you’ve brought in new guests, retaining them isn’t as black and white. While men are known to be loyal guests, women are more likely to leave for a variety of reasons—they got bored with their stylist, they weren’t happy with a service, they tried a new salon a friend recommended—the list goes on.
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