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Guest Experience

No Front Desk? No Problem

No Front Desk? No Problem

For years, Lavish owner Kristi Brehm talked about ways to improve her front desk staff. The Webster, Texas-based salon was using tried-and-true methods that just weren’t cutting it anymore for Brehm and she was looking for major change. Then inspiration struck. On a trip to Serious Business, her creative juices started flowing after sitting in [...]

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Creating Accountability </br>With Your Referral Program

Creating Accountability
With Your Referral Program

Sandy Gallardo has been in the beauty business for 20 plus years. During that time she has seen many fads and trends come and go at Free Spirit Salon, her Alpharetta, Georgia-based business. But there are a few that have stayed—and thrived. “Years ago, I used to be happy if we made 10 percent in [...]

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Are You a $100,000+ Hairdresser?

Are You a $100,000+ Hairdresser?

Ever feel like you’re toiling away on client after client, year after year with no end in sight? Are you seeing the same paycheck every week, every month, every year, despite rising costs in living? If this is the case, Van Michael Stylist and Founder/CEO of Six Figure Hairdresser, Harry Wood, says it’s time to [...]

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Passion Project: Blo’s Innovative Website Breaks New Ground

Passion Project: Blo’s Innovative Website Breaks New Ground

Blo owner Bryan Nunes has never been one to rest on his laurels. Over the years, the Raleigh, North Carolina-based owner has won a Global Salon Business Award, been honored in multiple categories in the Salon Today Top 200 and just recently won the 2014 NAHA Salon MBA Award.

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The New Buying Decision: How Clients Choose a Salon or Spa

The New Buying Decision: How Clients Choose a Salon or Spa

There was a time when a referral from a trusted friend with great hair or skin was all that was needed to propel a new client through your door. These days, that’s only the first step before the consumer becomes a professional investigator—Googling the salon or spa, analyzing online reviews, and accessing the website and social media pages to decide if you’re a good fit for them.

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