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Guest Experience

2 Days to a More Inspired (and Trendy) Team

2 Days to a More Inspired (and Trendy) Team

Lux Salon owners Wade Zylstra and James Cook are big fans of Serious Business. Every year they leave the event inspired by motivating speakers stimulating conversations.

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How to Grow Referrals

How to Grow Referrals

The best referral program we’ve seen—generates 16-50 new clients a month. Word of mouth is a tried-and-true method for gaining customers in any business. So it’s no surprise that the #1 most successful marketing practice for salons and spas is a program that drives word of mouth — the “25/20 Referral Program.” This is an [...]

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Shift Your Thinking: A Master Class in Productivity

Shift Your Thinking: A Master Class in Productivity

When was the last time your salon was busy on a Monday? Have you ever thought about taking your busiest stylist off Saturdays? This is crazy talk, right? Maybe not. Scott Buchanan, owner of four Scott J. salons in Manhattan and Brooklyn is maximizing his salon’s productivity after careful analysis of his business.

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