Back to Basics: Growth After a Walkout
Maggie DiFalco’s Maggie the Salon has been an established business for 21 years in Pembroke Pines, Florida. For years, DiFalco experienced healthy growth and a solid reputation in her community until disaster struck. In 2011, after five or six years of consistent growth, she experienced a walkout. “We lost five of our top stylists,” says [...]
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Ace Your Space
Having extra, unused space is a problem any salon owner would love to solve. The possibilities, from adding chairs to creating an office, are endless. At James Griffith Salon in Venice, Florida, co-owner Christine Griffith (with husband James) owns the building next to the salon and has used it for many purposes over the years. [...]
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Clients in Control: Are You Creating the Best Guest Experience?
We live in an era of choices. From dozens of products to sweeten coffee to hundreds of brands of shampoo, consumers can customize any product or service to their own preferences. As a salon owner, this can pose a problem, especially with fickle clients. How do you set yourself apart? How do you keep clients [...]
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The Truth About Booth Rental — What Your Stylists Should Know
A Letter from Tom Petrillo, Principal of The Salon People, an Exclusive AVEDA Distributor The lure of this model is strong: they make running your own business look simple. As a distributor and school owner, we see many stylists leave for promises of increased freedom and paychecks. The reality is, many of them return to the [...]
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The Key to Retaining Stylists? A Great Culture They Never Want to Leave
In California, booth rental salons are more prevalent than in other areas of the country. In fact, Gila Rut co-owner Karla Lopez-Martinez says even the beauty schools coach students as if they’ll be going straight into booth rental, which isn’t always accurate. With three locations in the San Diego area, Lopez-Martinez and co-owner Keri Davis-Duffy [...]
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