EDUCATION
Aveda’s New Full Spectrum Demi+™ Line Offers Shine, Versatility and Speed
Meet Aveda Full Spectrum Demi+, the revolutionary new professional hair color line with vivid colors, big shine, less processing time and hair color that conditions.
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Serious Business 2018: It’s Time for a Pivot
At Serious Business last January, attendees were asked, “Will You?” as speakers and breakout sessions honed in on will, and how to maintain motivation. For the January 14-15, 2018 event, the “Will You?” theme has evolved into “Pivot: Make Your Move.” Owners will be pushed to act upon plans rather than just make them. To [...]
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Atlanta Hairdresser Ramps Up Knowledge To Help Cancer Patients
Stylist Harry Wood helped client Susan Webster with her hairstyle while she went through chemotherapy. Cancer patients have different needs, he says. (PHOTO CREDIT: KATJA RIDDERBUSCH) It’s a normal day for Harry Wood, a hairdresser at Van Michael Salon in Buckhead, as he casually discusses his client’s styling routine. Nothing was normal for Susan Webster 13 years ago, […]
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To Dye For: How Are Your Beauty Products Affecting Your Health?
Is your shower water filtered? What kind of lotions are you putting on your body? What type of shampoo are you using? What are you eating for breakfast? In a world filled with toxins, preservatives and chemicals, cleaning up your routine, including the products you use on your skin and hair, is essential.
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Top Color Trends for Fall
No one is immune to the back-to-school mood the coming of autumn brings. Many seek to indulge in the spirit of the season not by sharpening pencils, but by sharpening their look with a new lip color or hair color update. To guide us through the latest fall trends we chatted with Bruno Elorrioroz, Aveda [...]
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Getting To Know Barbara De Laere, the New Aveda Global GM
At the age of 14, when most kids are focused on making the soccer team or lining up a summer job scooping ice cream, Barbara De Laere was writing letters to the heads of major companies.
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Aveda Stylists Dominate NAHA Finalists
Year after year, Aveda artists are represented at the beauty industry’s most prestigious awards—the North American Hairstyling Awards— and bring home awards from multiple categories. 2017 was no exception. 12 of these talented stylists are Aveda artists who were nominated as NAHA finalists. We chatted with these hairdressers, including the four Student of the Year finalists, about their creative inspiration, the challenges they encountered and the lessons they learned on the road to NAHA.
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Minimize Stylist Turnover to Maximize Salon Profit
As any salon owner can attest, hiring never stops. Just when you think all the pieces are in place, your star stylist announces she’s pregnant and going to stay home after the baby is born. Or your favorite manager moves out of state.
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Up-Close: Ricardo Dinis
Growing up, Ricardo Dinis, Aveda Global Artistic Director for Haircutting, was a self-described creative: He counts ‘drama geek,’ creative writer and musician as several of his youthful pursuits. But when it came time to decide on a career, he was decidedly indecisive.
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