EDUCATION
Beauty and the Political Beast: How to Get Involved in Salon Legislation
Holly Vaught, corporate education director for K. Charles & Co. salons in the San Antonio, Texas area, decided to get involved in politics in 2006 when her company opened two Aveda Institutes (one in San Antonio and one in Corpus Christi).
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10 Big Ideas for Salon Success from Serious Business 2017
The theme of Serious Business 2017 was “Will You?” Mainstage speakers and break-out presenters explored the topic of “will” in many forms: the will to succeed, how will changes over time, the will to practice, and how passion affects will, to name a few. “Why do some thrive and others struggle?” Debra Neill asked a Serious Business audience full of salon owners and stylists. “We all have the same information—it’s all about will and execution.”
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The Price of Independence: Truth About Booth Rentals
Frustrated with lack of flexibility in their schedules and a desire to make more money, many stylists leave traditional salon settings and turn to a career as an independent contractor, both as a solution to their challenges in the salon and as a stepping stone to becoming an owner.
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Inside the Aveda Aroma Lab #SmellsLikeAveda
Aveda Composition™ Oils each have their own unique Aveda aroma. You notice it whenever you walk into an Aveda salon, spa or Experience Center: That “Aveda smell.” It’s one of the things you tell us you love most—and that sets us apart from other beauty brands. What you’re actually smelling when you’re smelling Aveda is [...]
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Want to Rock Your Retail Sales? Get Hands-on.
Last year, Gramercy Salon owner Kristin Nelson was in hot pursuit of a goal. She achieved it at the end of 2016 when she doubled her retail numbers over the previous year.
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How-To: Create Images to be a Social Media Standout
When photographer Wes Kroninger was hired by Lux Salon Director of R&D, Wade Zylstra, to speak at the Fullerton, California-based salon’s retreat in August, it wasn’t to talk about hair. Kroninger, an Ohio-based photographer and photo industry educator, was hired by Zylstra to take staff photos for the website. When he learned of the retreat, he thought he had something else to offer in addition to the photo shoot.
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How to be on the Cutting Edge and Increase Retail
William Edge, owner of seven William Edge Salons, says the first mistake many owners and stylists make is thinking retail is separate from service: “Retailing too often happens at the very end of the service, once the cape is off and the client is done.”
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Eye on the Prize: Winning at the Referral Game
When Sherrie Fernandez-Vila, a senior stylist at Green Apple Salon in Houston, Texas, heard her salon was going to be part of Neill Corporation’s summer referral contest, she had one immediate thought: “I’m going to win this.” And she did. A naturally competitive person, Fernandez-Vila, who has been a stylist for five-and-a-half years, believes if you set your intention, you can do anything you want.
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Where There’s a Will, There’s Growth
“Will” is a powerful word. With will, you have the strength to do anything. Without it, you’re a lot of talk and no action. This year’s Serious Business theme, “Will You?” challenges attendees to dare to find the will to follow through. We chatted with Debra Neill Baker, principal at Neill Corporation and Carol Augusto, executive producer of Serious Business, to learn more about the event, which takes place January 15-16, 2017 in New Orleans.
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