EDUCATION
Road Trip Delivers the Culture They Crave
Millennials are expected to have 2x as many jobs in their lifetimes as previous generations. Owners have been sensing this shift for a while, and we have to be prepared for this rapidly changing environment. Yet many owners have a lot of fear around turnover.
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Lessons Learned: Owners Share Strategies for In-Salon Education
At Serious Business in January, a panel of owners gathered to discuss how education looks in each of their salons and how they created these successful programs. The panelists included Tim Belcher, owner of Whole Aveda Salon Spa Group in Tampa, Florida; Karie Bennett, owner of Atelier Salons in San Jose, California; Tatum Neill, creative director of Paris Parker Salons and co-founder of Elevate Hair; and Brandon Hensley, owner of Tangerine Salons in Dallas.
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Words Can Cost or Make You Money
Did you know during the average client’s visit, they have one interaction with their stylist, and four interactions with the front desk? From the initial phone call to the salon, all the way to checkout, the front desk staff is continually engaged with clients. Lance Courtney, international business trainer and certified dream coach, says this is why your front desk needs purposeful training to give them the confidence to become one of your salon’s main profit centers.
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Discover Your Path and Dare to Travel It
When was the last time you took two full days to work on yourself? If this sounds like just what you need, Dare to Dream is the place for you to be inspired to cultivate your dreams. The inaugural Dare to Dream event in 2016 gave hair stylists and salon professionals a venue to come together, explore their dreams and map out a road to making them come true.
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Outperforming Online: Why Salons Should Win at Retail
Attendees of Serious Business come to New Orleans every year for inspiration, motivation, and most of all—practical advice. This year’s event in January did not disappoint, but perhaps the hottest topic of all was retail. In an ever-changing retail landscape, Bob Phibbs, CEO of The Retail Doctor, reassured owners and stylists that they still have the advantage over online retail outlets, and how to maximize it.
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Insta-Gratification
Photo Source: David Anders Palmira (Instagram) Social media influencers are making their mark on the beauty world, one photo at a time. Masters of multi-tasking, these savvy stylists are setting trends, seeing clients and promoting products all in one seemingly effortless Instagram post. But effortless, it isn’t. Behind the scenes, these influencers are educating and […]
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Serious Business 2018 Helps Salons to Pivot in an Ever-Changing World
A dynamic lineup of speakers at Serious Business 2018 helped salon owners, managers and stylists deal with a rapidly changing world by learning how to make their move, while keeping their center.
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The Gold Standard: Sustainable Systems for Your Men’s Business
Barbering expert Kurt Kueffner discusses how to grow your men’s business in your salon and introduces The Grooming Collective for men’s salon and barbershop success.
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Grass-roots Effort Stops Bill To Reduce Required School Hours In Texas
Last spring in Texas, cosmetology schools were in danger of having their required hours cut down to 1,000 hours, leaving students with significantly less time on the salon floor.
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