EDUCATION
5 Ways to Combat Stylist Burnout
In 2022, owners learned there’s no going back to B.C. (Before Covid), and have adapted to the new normal, changing protocols and hours to meet the needs of their guests and stylists. However, even with scheduling flexibility and other job perks, owners are struggling to keep stylists on staff. The past couple of years have [...]
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Southern Aveda Students, Educators Sweep Awards
Hiring team members who have a passion for their craft and fit in with your salon’s culture is always a challenge. While it’s tempting to give up the search and hire the next person who comes through your door, never fear: talented, driven stylists are out there—and they’re worth the wait. Recently, some of these […]
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VoMor Boosts Sales, Loyalty, Artistry
Savvy salon owners are always looking for creative ways to bring in new revenue. Whether it’s a marketing push for a hot product or a contest to see who can book the most add-on services, boosting the bottom line is the end goal. VoMor® allows Aveda salon owners to create new revenue in both service and retail by […]
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Serious Business at 25: Tuning in to Indirect Thinking
When Edwin Neill II and Debra Neill Baker founded Serious Business 25 years ago, it was with the intent to expose, evoke and evolve the thinking of salon owners and managers. Twenty-five years later, that mission remains. “We always stay true to this vision and intention,” says Neill Baker. “And we communicate it every year in a new way that’s compelling and current.” […]
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Beyond Technical: Aveda Education is Big Picture
Addressing salon culture is a priority for successful salons, paying off in dividends for those who understand its importance. Because of the impact a strong culture can have on a salon, Aveda has created educational opportunities– above and beyond technical education– for its salon network. Salon owners who take advantage of these classes […]
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Stronger Skills from Students
The growth of your salon begins in beauty schools. The skills new stylists are equipped with directly affect the quality of your salon and success of your team. Candidates who come to you unprepared or lacking skills result in you spending more time and money on advanced education, an investment that may or may not [...]
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Understanding SEO and How to Leverage It
Your website and online listings are living, breathing digital tools that market your business to potential new guests daily. To maximize your online presence and continuously drive traffic to your salon, understanding how Search Engine Optimization (SEO) works is important. We know SEO can be an overwhelming topic, so we’ve talked with Imaginal Marketing, who [...]
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Serious Business 2022: Upturn
Serious Business 2022 returns to New Orleans this January, with the theme of Upturn, inviting salon owners and salon staff to heal, innovate, and build from their challenges. After close to two years of turmoil and uncertainty, salon owners are finally starting to catch their breath and look towards the future with a renewed sense of hope […]
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New Full Spectrum Demi+™ Grey for Regrowth
Color Squad artist Minhwa Lee Aveda’s new Full Spectrum Demi+™ Grey landed in salons this fall, and colorists are finding opportunities for new services and shades with every client. Ice down your blondes, smoke out your brunettes and make your grey clients sparkle with Full Spectrum Demi+™ Grey. And for those fashion-forward clients, […]
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