Where There’s a Will, There’s Growth
“Will” is a powerful word. With will, you have the strength to do anything. Without it, you’re a lot of talk and no action. This year’s Serious Business theme, “Will You?” challenges attendees to dare to find the will to follow through. We chatted with Debra Neill Baker, principal at Neill Corporation and Carol Augusto, executive producer of Serious Business, to learn more about the event, which takes place January 15-16, 2017 in New Orleans.
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Winning the Salon Today 200,
Year After Year
In January 2017, Salon Today magazine will publish its 20th annual Salon Today 200 issue. This elite list of fast-growing, innovative, forward-thinking salons makes up the cream of the crop in the beauty industry. Getting on the list is tough—salons must go through a lengthy application process, which includes answering multiple essay questions in a variety of categories, and providing documentation of growth, if they choose to enter that category.
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How Color Captured 173 New Guests
When Aveda distributor Neill Corporation launched their recent color campaign in the Dallas-Fort Worth area, they targeted four salon groups to execute the promotion and give their summer business a boost. Three of the salon groups were in Dallas, and Lemongrass Salon Spa represented Fort Worth with four locations in the area. The promotion focused [...]
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The Pursuit of Passion: Make it Reality
MAHAFFEY THEATER • ST. PETERSBURG • 9.11 + 9.12 • SUNDAY 10AM-5PM / MONDAY 9AM-3PM You never know when inspiration is going to strike. When Tom Petrillo, principal at The Salon People travelled to present at a salon summit, he didn’t know a casual conversation there would lead to the creation of a major event. “I [...]
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From Booth Renter to Owner
When Charlie Martin started his career as a stylist almost 10 years ago, he worked for an Aveda salon before eventually leaving to work in a rental salon, with the dream of eventually becoming an independent salon owner.
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