How-To: Create Images to be a Social Media Standout
When photographer Wes Kroninger was hired by Lux Salon Director of R&D, Wade Zylstra, to speak at the Fullerton, California-based salon’s retreat in August, it wasn’t to talk about hair. Kroninger, an Ohio-based photographer and photo industry educator, was hired by Zylstra to take staff photos for the website. When he learned of the retreat, he thought he had something else to offer in addition to the photo shoot.
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Plan Your Retirement while Rewarding Loyal Stylists
With all that goes into owning a salon, it’s easy to get stuck in the daily responsibilities and ignore the future, but sooner or later, even the most successful salon owner needs an exit strategy.
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How to be on the Cutting Edge and Increase Retail
William Edge, owner of seven William Edge Salons, says the first mistake many owners and stylists make is thinking retail is separate from service: “Retailing too often happens at the very end of the service, once the cape is off and the client is done.”
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Eye on the Prize: Winning at the Referral Game
When Sherrie Fernandez-Vila, a senior stylist at Green Apple Salon in Houston, Texas, heard her salon was going to be part of Neill Corporation’s summer referral contest, she had one immediate thought: “I’m going to win this.” And she did. A naturally competitive person, Fernandez-Vila, who has been a stylist for five-and-a-half years, believes if you set your intention, you can do anything you want.
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Launching a Product the Right Way
Complimentary Tulasāra treatment photo courtesy of Pure Aveda Salonspa When Aveda rolled out its new skin care line Tulasāra in August, Pure Aveda Salonspa owners Michele and Ric Wilson used the launch as an opportunity to revamp their spa menu and how they talk about skin care in the salon and spa. With the help [...]
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