Aveda Stylists Dominate NAHA Finalists
Year after year, Aveda artists are represented at the beauty industry’s most prestigious awards—the North American Hairstyling Awards— and bring home awards from multiple categories. 2017 was no exception. 12 of these talented stylists are Aveda artists who were nominated as NAHA finalists. We chatted with these hairdressers, including the four Student of the Year finalists, about their creative inspiration, the challenges they encountered and the lessons they learned on the road to NAHA.
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Up-Close: Ricardo Dinis
Growing up, Ricardo Dinis, Aveda Global Artistic Director for Haircutting, was a self-described creative: He counts ‘drama geek,’ creative writer and musician as several of his youthful pursuits. But when it came time to decide on a career, he was decidedly indecisive.
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Social Stars
With social media brimful of beautiful work created by Aveda Artists, we decided to celebrate this artistry and passion with the #AvedaArtist Instagram Challenge. The Challenge, which kicked off last fall, invites Aveda Artists to upload original images showcasing their artistry to Instagram and use unique hashtags coinciding with a monthly theme.
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10 Big Ideas for Salon Success from Serious Business 2017
The theme of Serious Business 2017 was “Will You?” Mainstage speakers and break-out presenters explored the topic of “will” in many forms: the will to succeed, how will changes over time, the will to practice, and how passion affects will, to name a few. “Why do some thrive and others struggle?” Debra Neill asked a Serious Business audience full of salon owners and stylists. “We all have the same information—it’s all about will and execution.”
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NY Fashion Week: a Goal Gets Real
Vivian Yeh, owner of three Josephine’s Day Spas in the Houston area, has always loved makeup and how it can transform her clients’ faces. She has taken many of Aveda’s makeup classes, and recently decided to complete the course for runway makeup. “I had a personal goal to get out of my comfort zone and represent the salon in an artistic way,” Yeh says. “I had already completed Aveda’s makeup foundation classes, so I was eligible to take the runway class with Global Makeup Director Janell Geason.”
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