The Pursuit of Passion: Make it Reality
MAHAFFEY THEATER • ST. PETERSBURG • 9.11 + 9.12 • SUNDAY 10AM-5PM / MONDAY 9AM-3PM You never know when inspiration is going to strike. When Tom Petrillo, principal at The Salon People travelled to present at a salon summit, he didn’t know a casual conversation there would lead to the creation of a major event. “I [...]
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Living in Color: Hair Changes at Spoke & Weal NYC
I’m like Oprah and bread when it comes to hair color. I LOVE color. I.Love.Color. So, when the Aveda team asked if I want a color change, I naturally eagerly nodded yes. I was going to do a poll for what color I should do next on Instagram, but the timing didn’t quite work out. So [...]
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Elevate Redefines Beauty Education
Tatum Neill and model on stage at an Elevate event in Nashville. The most innovative hair show in the country is one you probably haven’t heard of yet. Its location changes with every new event, no traditional marketing is used to advertise it, and it’s not affiliated with any manufacturers. There are no sponsors, no [...]
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Top Tips for Inspiring Meetings
The announcement of a company meeting usually generates about as much excitement in employees as an upcoming dentist appointment. Asking a bunch of energetic stylists who spend the entire day on their feet to sit in a chair and listen to someone else speak for four hours can feel like a punishment rather than a privilege. Scott Buchanan, owner of four Scott J salons in the Manhattan area […]
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The Purefessional Experience: An Inside Look
As a stylist, there are many avenues for career advancement. You can become a manager, be a creative director specializing in photo shoots, or even purchase your own salon and run a business. But if you’re in the Aveda network, there’s another career path that many aspire to—becoming a “Purefessional.” The Purefessional title is a [...]
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