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Creative Inspiration

10 Tips for Using Aveda’s New Texture Tonic

10 Tips for Using Aveda’s New Texture Tonic

(Source: Aveda) For Aveda Artists, the formulas for hair styling products not only need to be aligned with the Aveda Mission, they need to withstand the demands of the backstage and salon life. This two-pronged approach to product development ensures we deliver the very best high-performance products that we can. Texture Tonic has become a staple […]

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Weathering the Storm: Picking Up the Pieces after Hurricane Harvey

Weathering the Storm: Picking Up the Pieces after Hurricane Harvey

By U.S. Army photo by 1st Lt. Zachary West [Public domain], via Wikimedia Commons In late August 2017, Hurricane Harvey blew through Houston, flooding the city and leaving thousands of people homeless. When Harvey finally passed, Josephine’s Salon and Spas owner Vivian Yeh breathed a sigh of relief. Her home was intact and her three [...]

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Top Color Trends for Fall

Top Color Trends for Fall

No one is immune to the back-to-school mood the coming of autumn brings. Many seek to indulge in the spirit of the season not by sharpening pencils, but by sharpening their look with a new lip color or hair color update. To guide us through the latest fall trends we chatted with Bruno Elorrioroz, Aveda [...]

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Getting To Know Barbara De Laere, the New Aveda Global GM

Getting To Know Barbara De Laere, the New Aveda Global GM

At the age of 14, when most kids are focused on making the soccer team or lining up a summer job scooping ice cream, Barbara De Laere was writing letters to the heads of major companies.

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Winning Style — <br /> Incredible Moments from NAHA 2017

Winning Style —
Incredible Moments from NAHA 2017

This weekend we celebrated one of the glitziest events in the professional beauty industry— the 2017 North American Hairstyling Awards (NAHA) recognizing technical excellence and artistic expression in hairdressing. The NAHAs took place in front of a crowd of more than 3,000 beauty professionals in Las Vegas and we are thrilled and proud of three inspiring Aveda Artists that took home top honors.

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