Product Passion Grows Stylists’ Paychecks
Think about your best client: the one who prebooks her services, has been loyal for years and always buys retail. Is she purchasing that shampoo just because you use it on her, or because you’re passionate about the product? Stylists who talk about the products they are using throughout the service instill that same passion into their clients. […]
READ MORE »
Emerging From the Pandemic Stronger Than Ever
The past couple of years have presented challenges and roadblocks that salon owners could never have imagined. From shutting down business for weeks (or months) to implementing new safety protocols, owners changed schedules, invested in cleaning equipment, ran new marketing campaigns […]
READ MORE »
How to Recruit the Team You Want
In 2020, industries worldwide were disrupted by the Covid-19 pandemic, forcing business owners to adapt to forced closures and rigid capacity guidelines. Salons were heavily impacted, and owners adapted to keep their businesses afloat. Now, two years later, business is booming, and owners are faced […]
READ MORE »
Small Changes, Big Growth
With a strong focus on client retention and retail, Tonya DeRose, owner of Amity Salon in Clarksville, Tennessee, grew her business during the pandemic with consistency in all areas of her business. Currently, Amity has a 74-percent new guest retention rate (Aveda’s benchmark is 35 percent of guests […]
READ MORE »
A New Way to Pay
When the majority of salons across the country reopened in summer 2020, it was not business as usual. Clients were desperate for appointments, owners faced social distancing and capacity restrictions, and stylists were scared to return to the salon. But owners quickly conquered COVID-related issues, investing in PPE, rearranging or remodeling their businesses to accommodate [...]
READ MORE »
