Split Shifting: An Avenue to Growth
When salon owners talk about growth, the conversation often centers around expanding their space or opening a new location. But bigger isn’t always necessarily better. Jerry Gordon the late owner of J. Gordon Designs in Chicago, pioneered the concept of split (or double) shifting in the salon and grew his business around it.
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Recruit Great Stylists and Staff
Probably the most common challenge we hear from salon and spa owners is that they need more staff, and not just bodies – people who care, who are motivated and who go above and beyond. The truth is, there is a lot of competition out there for staff like that, but here are some things [...]
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A Man’s World: Five Tips for Building Your Men’s Business
As a salon owner or busy stylist, it’s easy to focus in on your high-ticket clients: women. Their haircuts are more expensive, they come in regularly for color and they need lots of products to maintain their look. But don’t discount your men as a profitable clientele. While their haircuts may be lower priced, they [...]
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When To Let A Stylist Go (And How To Avoid It)
While it’s tempting to keep a high-performing employee despite a bad attitude, salon owners agree it’s usually not worth it.
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Serious Business 2020 Encourages Owners to Hit the ‘Reset’ Button
As the New Year turned the page on a new decade, Serious Business 2020, held Jan. 19-20 in New Orleans, encouraged approximately 1,800 owners, managers and beauty professionals to “Stop, reflect, breathe and RESET.”
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