Fast-Paced Growth in a Small Southern Salon
The population of Hartselle, Alabama, is only about 15,000 people. Birmingham is an hour away and the next largest town is a half-hour drive. But size didn’t stop Hartselle native, Kayla Byford, from opening her salon right in her home town.
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2 Salons. 5 years.100% Dedication
photo courtesy of 501 Salon & Spa When Kate Moeves graduated high school, she went straight to college to become a pharmacist—just like her dad. But she was unhappy in her studies and realized her career choice was not going to be a good fit. “I just wanted to make people feel good,” she says. [...]
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The Girl with
the Aveda Tattoo
Many salon owners feel a strong connection to Aveda’s mission statement. They print it in their employee handbooks, post it on their websites and sometimes even paint it on a salon wall. But how many salon owners have it tattooed on their back? At least one.
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Picture-Perfect Consultations
Every good stylist knows a thorough consultation requires good listening skills, the ability to ask the right questions and a complete understanding of what the client wants. And at Van Michael salons, it also involves a whole portfolio of photos. Since the salon’s inception 32 years ago, owner Van Council has used images to conduct his consultations and he insists his stylists do the same.
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Keeping Clients Coming Back
Every salon professional knows there are many routes to bringing new guests into the salon—including referrals, local marketing, and active social media accounts. But once you’ve brought in new guests, retaining them isn’t as black and white. While men are known to be loyal guests, women are more likely to leave for a variety of reasons—they got bored with their stylist, they weren’t happy with a service, they tried a new salon a friend recommended—the list goes on.
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