Priority Men: 3 Tips for Opening a Barber Shop
When the Neill Corporation decided to expand upon their nine Paris Parker locations in the Baton Rouge and New Orleans areas, the expansion didn’t follow a traditional path. Instead of opening more Paris Parker Salons, they decided to tap into a new market—men.
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Eye on the Prize: Winning at the Referral Game
When Sherrie Fernandez-Vila, a senior stylist at Green Apple Salon in Houston, Texas, heard her salon was going to be part of Neill Corporation’s summer referral contest, she had one immediate thought: “I’m going to win this.” And she did. A naturally competitive person, Fernandez-Vila, who has been a stylist for five-and-a-half years, believes if you set your intention, you can do anything you want.
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Launching a Product the Right Way
Complimentary Tulasāra treatment photo courtesy of Pure Aveda Salonspa When Aveda rolled out its new skin care line Tulasāra in August, Pure Aveda Salonspa owners Michele and Ric Wilson used the launch as an opportunity to revamp their spa menu and how they talk about skin care in the salon and spa. With the help [...]
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Winning the Salon Today 200,
Year After Year
In January 2017, Salon Today magazine will publish its 20th annual Salon Today 200 issue. This elite list of fast-growing, innovative, forward-thinking salons makes up the cream of the crop in the beauty industry. Getting on the list is tough—salons must go through a lengthy application process, which includes answering multiple essay questions in a variety of categories, and providing documentation of growth, if they choose to enter that category.
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How Color Captured 173 New Guests
When Aveda distributor Neill Corporation launched their recent color campaign in the Dallas-Fort Worth area, they targeted four salon groups to execute the promotion and give their summer business a boost. Three of the salon groups were in Dallas, and Lemongrass Salon Spa represented Fort Worth with four locations in the area. The promotion focused [...]
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