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Attracting New Guests

The Remedy to Four Types of Damaged Hair

The Remedy to Four Types of Damaged Hair

Between heat styling, chemical processing and countless other assaults we launch on our hair, it’s not surprising that damage is the #1 global hair care concern…Here’s a closer look at the toll that all these actions take on our hair—and how best to help reverse it.

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The Age of Hair Color: Are You Maximizing Opportunities?

The Age of Hair Color: Are You Maximizing Opportunities?

For a busy stylist, it’s easy to get stuck in a rut of cutting and coloring. But what if you shifted the spotlight of your business onto your color clients?

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3 Reasons Why Your Salon Or Spa Should Offer Online Booking

3 Reasons Why Your Salon Or Spa Should Offer Online Booking

The top three reasons describing why EVERY salon owner should offer online booking capability to their clients.

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10 Big Ideas for Salon Success from Serious Business 2017

10 Big Ideas for Salon Success from Serious Business 2017

The theme of Serious Business 2017 was “Will You?” Mainstage speakers and break-out presenters explored the topic of “will” in many forms: the will to succeed, how will changes over time, the will to practice, and how passion affects will, to name a few. “Why do some thrive and others struggle?” Debra Neill asked a Serious Business audience full of salon owners and stylists. “We all have the same information—it’s all about will and execution.”

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Social Studies: 3 Ways to Win at Salon Social Media Marketing

Social Studies: 3 Ways to Win at Salon Social Media Marketing

“Social media has completely disrupted our industry,” Gerard Scarpaci, founder of Hairbrained, recently told attendees of the SalonBiz PowerUp conference at Serious Business in January. “It has changed the normal flow of things and flipped the way we become successful—and the quicker you are able to adapt, the quicker you are able to benefit from it.” But Scarpaci warns that the riskiest move to make is not doing anything at all.

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