VoMor Lash: Your Salon’s Next Revenue Stream
Source: VoMor Lash (provided) In recent years, eyelash extensions have emerged as a popular new service on salon and spa menus. Lash extensions boost the salon’s bottom line, fulfill a client need and give stylists and/or estheticians a new creative outlet. But for some salon owners, lashes have been a no-go for a variety of [...]
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Split Shifting: An Avenue to Growth
When salon owners talk about growth, the conversation often centers around expanding their space or opening a new location. But bigger isn’t always necessarily better. Jerry Gordon the late owner of J. Gordon Designs in Chicago, pioneered the concept of split (or double) shifting in the salon and grew his business around it.
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8 Must-Dos To Keep Your Guests Coming Back
You know retaining the guests you have is vital for growth, but such a broad topic easily becomes overwhelming. So if you do nothing else, implement these 8 tips for guest retention. (This is so important, we couldn’t just stop at 5). Tip 1: Create and Standardize Your Guest Experience Some of the most successful [...]
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A Man’s World: Five Tips for Building Your Men’s Business
As a salon owner or busy stylist, it’s easy to focus in on your high-ticket clients: women. Their haircuts are more expensive, they come in regularly for color and they need lots of products to maintain their look. But don’t discount your men as a profitable clientele. While their haircuts may be lower priced, they [...]
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How Becoming Aveda Led to Growth for Two Salons
Source: Aveda Flickr Mike and Tracey Franklin have owned Loxx Salon and Spa in Cookeville, Tennessee for six years. In 2017, they moved to a new location, and in 2018, they took on Aveda as their primary hair care line. “Our intro package with Aveda was just hair—color, retail, etc.,” Tracey says. “But within the [...]
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