How the Complete Consultation Changes Everything
Corinne Kleinberger, owner of As You Like it Salon in Bonita Springs, Florida, had a revelation when her business was failing back in 2012. “We were at our lowest and it was either change everything or we weren’t going to make it,” she says. So Kleinberger hired a stylist with a great reputation for understanding [...]
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Clients in Control: Are You Creating the Best Guest Experience?
We live in an era of choices. From dozens of products to sweeten coffee to hundreds of brands of shampoo, consumers can customize any product or service to their own preferences. As a salon owner, this can pose a problem, especially with fickle clients. How do you set yourself apart? How do you keep clients [...]
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What’s in a Name?
Ever wondered how salons get their names? How does an owner decide whether or not to name the salon after him or herself? Are there certain names to steer clear of? We talked to seven owners to get the skinny on how they came up with their salons’ names. Read on for their unique stories [...]
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No Front Desk? No Problem
For years, Lavish owner Kristi Brehm talked about ways to improve her front desk staff. The Webster, Texas-based salon was using tried-and-true methods that just weren’t cutting it anymore for Brehm and she was looking for major change. Then inspiration struck. On a trip to Serious Business, her creative juices started flowing after sitting in [...]
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Creating Accountability With Your Referral Program
Sandy Gallardo has been in the beauty business for 20 plus years. During that time she has seen many fads and trends come and go at Free Spirit Salon, her Alpharetta, Georgia-based business. But there are a few that have stayed—and thrived. “Years ago, I used to be happy if we made 10 percent in [...]
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