Passion Project: Blo’s Innovative Website Breaks New Ground
Blo owner Bryan Nunes has never been one to rest on his laurels. Over the years, the Raleigh, North Carolina-based owner has won a Global Salon Business Award, been honored in multiple categories in the Salon Today Top 200 and just recently won the 2014 NAHA Salon MBA Award.
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Social Media: Are You Keeping Up?
Terry McKee, co-owner (with James Amato) of Nuovo salons in Sarasota, Florida, remembers a time when he did not allow his staff to carry smart phones and tablets on the floor when they were seeing clients. Times have changed though, and so has McKee’s outlook on technology—especially social media.
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The New Buying Decision: How Clients Choose a Salon or Spa
There was a time when a referral from a trusted friend with great hair or skin was all that was needed to propel a new client through your door. These days, that’s only the first step before the consumer becomes a professional investigator—Googling the salon or spa, analyzing online reviews, and accessing the website and social media pages to decide if you’re a good fit for them.
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How to Grow Referrals
The best referral program we’ve seen—generates 16-50 new clients a month. Word of mouth is a tried-and-true method for gaining customers in any business. So it’s no surprise that the #1 most successful marketing practice for salons and spas is a program that drives word of mouth — the “25/20 Referral Program.” This is an [...]
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Social Media’s New Role
When asked to list various positions in the salon, a typical owner may rattle off titles like “manager,” “color director,” “product educator,” or “spa director.” Now there’s a new title in town—digital director.
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